More windows anime!? Hell yessssss. Cloud computing now involves cool nee-san figures and heaps of kawaii.
Claudia (*groan* just got it) is cool and all and it’s kind of hard to believe this grew out of a fan meme for making fun of how unstable ME was.
Still not sure if it’s a good idea to have your mascot character to be someone who doesn’t seem to know what they’re doing.
I believe Azure’s ineptitude is very deliberate. PCs aren’t really widespread in Japan (most people play games on consoles and use their mobile for emails and social media) and many people find them pretty intimidating, so Azure is meant to play the role of the consumer who is not that great with technology, yet manages to use it anyway, or in this case, has it made easy by a ‘friend’. The idea here is that Azure, presented as somebody not super bright (she even speaks with an Osaka/Kansai accent to get across that she’s not a cosmopolitan Tokyo girl) is able to effectively use the computer because she has the help of Claudia and her cloud.
It would be a terrible idea maybe for the American market, because from what I’ve seen of US adverts, most of them seem to revolve around incredibly attractive, cool people coming out on top and being really smart because they chose the product, while people not using that thing or using the competitor’s product are shown as inept and in awe of the cool person they lost to, but adverts are different in different cultures for a reason.